People in America have really liked Adolphus Busch’s Budweiser “Bohemian-style” pale lager. This was introduced in 1876. Anheuser-Busch, the Busch family corporation, helps a 50.9 percent market share of all beers sold in the United States of America This was based on a report by St. Louis Business Journal done in 2008. Later that same year, nevertheless, Anheuser-Busch sold most of its stock to Belgian-Brazilian beer magnate InBev. Thus, America’s “King of Beers” became “de Koning van Bieren” and sales sagged. Anheuser-Busch InBev is going to be handing out totally free beer on September 29, accounts St. Louis Today. This is in celebration of National Happy Hour.
Budweiser is free with the marketing
Participating bars and restaurants will distribute about 500,000 free Budweiser beer samples in 6- and 12-ounce sample sizes as local and state rules allow. The company is trying to raise the share of the market between September 25 and October 3 with the “Grab some Buds” advertising campaign. The hope is to get it back to the 26 % it was in 1988 from the 9.3 % it is now. Drinkers in their mid-20s could be the biggest target of this campaign. This is mostly because of the study that shows de Koning van Bieren hasn’t even been touched by drinkers ages 21 to 27.
St. Louis Today reports a conversation with President Dave Peacock of Anheuser-Busch InBev. He says, “We want to close that gap.”
Deep fried beer in Texas
If you are of drinking age and happen to make it to the 2010 Texas State Fair, discover Mark Zable. He makes deep-fried beer which complements the de Koning van Bieren beers with it. After filling pretzel dough with beer, he dunks for 20 seconds the dough into 375-degree oil. It is the perfect amount to keep the alcoholic content in there when also cooking the dough all the way. The public really enjoys the treat, reports the London Telegraph. This is why Zable hopes the cooking process can be patented really soon.
For the record, Mark Zable uses Guinness. Sorry, Koning van Bieren.
Additional reading
London Telegraph
telegraph.co.uk/foodanddrink/foodanddrinknews/7973944/Deep-fried-beer-invented-in-Texas.html
St. Louis Business Journal
bizjournals.com/stlouis/stories/2008/04/21/daily42.html
St. Louis Today
stltoday.com/business/article_a7801e6d-16b3-5ad7-ba55-08475f94a313.html
Wikipedia
en.wikipedia.org/wiki/Budweiser_(Anheuser-Busch)
What’s up with free beer?
youtube.com/watch?v=B1PaVo00U3c
